Make it personal.
Improve your normal 1–2% direct mail response rate by using "variable data"!
What is "variable data"?
Variable data is the process of printing a bunch of same material with variable information on each or a section of the lot. In other words you can personalize it for better impact. For example, you are sending mail to Joe, Tom & Jane. Instead of addressing the mail as "Dear neighbor" / "Dear Customer" / or any other general greeting you can actually address each receiver by his or her name!
We can customize your direct mail pieces specifically for each individual in your audience. This personalized one-to-one marketing approach helps you break through the clutter and appeal to each customer as an individual, which has been proven to boost response rates.
Let us help you reach your customers by personalizing a variable data mail piece precisely for them. You can use variable data printing on postcards, brochures, flyers and almost any other printed product.
