As a recognized printer (with over 150 high praise Google reviews) another plaintive request I often get from print customers is, “I don’t have a design ready or know what I want to print but can you help me?”

Creating a killer print ad takes more than just a catchy image. You need a solid strategy to connect with your audience. Think about their needs and pain points, then craft a message that solves one problem. Now pair that with an eye-catching visual that grabs their attention. Close your message with a clear call-to-action to drive results. Keep it concise and impactful - print ads are all about making a big impact in a small space.

Here are seven tips for getting great results:

1. Define clear, measurable objectives. Whether you aim to increase brand awareness, drive inquiries, or promote a new product, your goal will guide your Print Ad message and its creation. Be specific: "I want to increase calls by 10% over last month's ad." Or, "I want to increase views of our new product by 15%." Otherwise, how will you know you've reached your goals? Be specific so that each element (the heading, visual and call to action) all focuses on your measurable objective(s).

2. Understand your target audience. Knowing your audience includes knowing their demographics, interests, and pain points. This information will help you tailor your message to target them effectively.

3. Use the insights you've gathered to create a compelling message. Focus more on benefits than features. Position your product or service as solving a specific problem or enhancing recipients' lives in a clearly defined way.

4. Capitalize on your competition's vulnerabilities. Identify areas where competitors may fall short and position your product or service as a superior alternative. Highlight your unique selling points that set you apart.

5. Pick the right images: Images capture attention and convey your message. Different photos will appeal to various audiences, so choose high-quality, relevant images that complement your ad's message and appeal to your unique target audience.

6. Include a call to action (CTA): Every print ad should include a clear and compelling call to action. Whether it's encouraging readers to visit your website, call a phone number, or visit a store, make it easy for them to take the next step. You'd be surprised how often marketers forget!

7. Measure your results and refine them for next time. Build in tracking so you know how your campaign performed. This way, you can keep doing what works and stop doing what doesn't. 

Designing a successful print ad doesn't have to be complicated. With some planning and following these tips, you can get great results every time!